Hello Modern Marketer,
Nerding out with AI taught me 7 principles that are now my default mode in marketing with AI.
All the marketing initiatives I took on my projects are based on these core concepts. It’s my holy book of how I approach the AI marketing game.
In this series, I share short and crisp principles with you, one a day.
Principle 1: CMO vs Operator
Back in the day, there were CMOs and operators. CMOs made important decisions and focused on high agency tasks, and operators took up specialised roles that didn’t need the CMO to work on the ground.
Take social media for example.
Content strategists, designers, and managers are operators who did great work in their roles.
Based on the results of their work, the CMO decides what to work on next and how to optimize for more business.
If you look at the nature of work, with AI, all roles can now be divided into CMO work and Operator work.
Example: If you are a writer, you can write a newsletter (CMO work for your role) and AI can repurpose and distribute the same content across socials (Operator work).
One of the core advantages of AI is “You don’t have to do everything just because you can. You can set up systems, workflows, and automate more of your work as long as it meets the standards.”
So… how do you get ideas about where to use AI in your work?
Step 1: Over a week, write down all the tasks you do at your work. From the most admin work to the most important, every little task.
Step 2: Create two columns (CMO and Operator). Pick all the tasks you noted and drop them into one of the two columns. Ideally, the Pareto principle should apply here (20% CMO tasks, 80% Ops)
Step 3: All the tasks under the Operator column are your low-hanging fruits. These are mostly non-complex, don’t overwhelm, and give you the AI momentum you’ve been waiting for.
Based on how you solve operational tasks with AI and how comfy you are, you can move to more advanced use cases under CMO tasks.
This is an example from one of my brainstorming sessions:
PS: I am curious to know what you think about this principle, how you’d make it your own, and if you have a better approach.
So if you want to talk marketing, you can always reply to this email.
Have a great week!
Love,
Vikra.