If you missed the waves of early ChatGPT, n8n automations, Claude Code, OpenClaw, etc., Grok Bot is the time for you to become an early adopter.
In Today’s Newsletter,
Why use Grok Bot as a marketer
7 marketing resources for you to read/watch
Grok Bot for Marketers
If social media has not made you aware yet, Grok Bot is a team of AI agents who do the work for you.
Imagine employees you assign tasks to. And they get back to you with outcomes.
For slightly tech curious marketers who have tried OpenClaw or Hermes, Grok Bot offers the same functionality (AI teammates) but is super user friendly and you need zero technical knowledge.
I finally tried Grok Bot on the weekend, and here is why you as a marketer must use Grok Bot:
Zero technical set up. You don’t have to install dependencies or set up VPS. Just download an app and type how you send messages to a friend.
It has a screen of its own that’s different from yours. You can share credentials and Grok Bot can edit files, send messages, and perform any actions you do on your browser.
You can teach Grok Bot a workflow. Show how you do things with screen recording and Grok Bot follows the exact same steps (we have come to a point where we do KT with AI now.)
You can create group chat and make bots talk to each other. You can assign managers and talk only with the leadership. (PS: These sound fancy but I noticed most of tasks are done with simple, single bots)
You can give the bots skills (similar to your Claude)
(...at this point, Grok Bot should pay me. They’re investing heavily into UGC.)
Anyway… I spent all my Sunday afternoon with Grok Bot and here’s where you should and shouldn’t use it:
Avoid simple automations. Use Claude Code or Codex with frontier or open source models. They are enough.
As of today - As a thumb rule, I use Grok Bot for important browser actions I don’t want to spend my time and energy on. Lots of admin and intern tasks.
One of my bots is Lumi.
I run a community for marketers. I host online sessions every week.
This means I must create events and manage invites and emails on Luma.
I shared my Luma’s credentials with Lumi and now it takes care of:
Creating events
Sending invites
Sending followups, reminders, and post event emails
Write emails in my voice based on my previous emails
All I do - Dictate what events are next, what they are about, and give details like date and time. Takes ~10 minutes.
What more I am doing with Grok Bot this week:
Researches and adds tools to our tools directory based on evals I set up. I spot check randomly.
Gives me 35 marketing resources every week. I’ll drill down these + newsletters/YouTube channels I’m subbed to recommend you 5-10 resources in this newsletter.
Show me my video editing process, so hours are saved in one command
Automating our newsletter’s X account with goals and evals
If you still feel overwhelmed to start, these YouTube videos will help you:
Every Grok Bot concept explained. By the end of this video, you will have full clarity on Grok Bot’s features. (214k views)
11 Grok Bot use cases. It’s your simple set up to warm up. (125k views)
Once the basic set up is done, here are some advance marketing use cases for you. (10k views)
Reach 2500+ Marketers! We will personally use your product and give our readers a tutorial on a marketing use case. How we do it.
Marketing resources shared in our community
Discovered this CRO-first playbook for B2B landing pages. It covers personalisation, CTAs, analytics, positioning, social proof, and so on.
This marketer broke down DTC lifecycle retention. Honestly, even if Klaviyo isn’t your backend, you should read it to understand user flows, data models, and DTC audits.
Alex Garcia is one of early creators who built 7-figure newsletters. This case study covers his onboarding flow and how he optimises early for readers’ trust and engagement.
I was texting my marketing friend the other day and he said he doesn’t know Really Good Emails. I was shocked - and sharing it here, just in case!
“I want to get into a growth role” but what does it exactly mean? This post on X breaks down what different growth roles mean.
Marketing Engineer has been a hot role for the last six months. I was reading comments on this Reddit thread, where marketers argue between being creatives vs being the data guy who’s tech-first. I always believe in the game of balance.
Branding as a work feels tricky sometimes because it might mean differently to different founders/marketers. This podcast talks about one subset - how niche subcultures build massive brands.
Join 30+ Marketers! I’m curating a group of high agency marketers to talk about content, growth, and AI. We are open to all today, but will turn invite-only before Q4 2026.
Sneak peek into the community
Most effective way to capture emails from the traffic on your content:
