My latest Meta ads campaign has got me 679 subscribers at $0.12 CPA. Some of you reading this newsletter came from the ad.

It was made with AI.

Today I will share:

1. My exact ad creation process

2. How I make creatives with AITuber (who is our partner for today with special perks for you)

3. 8 marketing recommendations

Tutorial for making Meta Ads creatives with AI:

1. Be clear with the goal of the campaign. Ex: I want to acquire marketers based out of India, working at fast growing startups or companies with 100+ employees at less than $0.20.

2. Go to Meta Ads Library. Use keywords like marketing, AI, and newsletters to observe what competitors are already doing.

3. During research, your goal is not to get unique ideas. But rather one up your competitor. Clearly their format and copy works, which is why they’re spending thousands of dollars. Use the same format but one up with better social proof, reader stories, incentives to subscribe, etc.

4. Do copy work. Listen to all the scripts and write them down word by word manually to internalise the structure. Later, this also becomes data for your AI scriptwriting system (aka, a small Claude project). Copy or script is the most important part of the ad, so it’s okay to give it more attention. Here is the Google Doc of my copy work.

5. Now one up the copy to suit your brand, and boom, you have the script ready to turn into creatives. Always make at least five variations to test.

6. Now use AITuber to make the videos (because they sponsor us AND they are good.)

When you do copy work, you also understand what creatives match with each copy. Plus if you are chronically online or create content, you understand what videos hold attention.

With Instagram ads, I optimise for attention first and the offer/product second.

In the Ad below, I held attention with a game-like running girl in a loop, while the benefits of subscribing to the newsletter is a secondary voice over.

I can’t add videos here, so I posted them here.

7. Here is how I use AITuber to make these videos.

Choose what kind of ads you’d want to make:

For example, if you’re making AI UGC ads, choose avatar → add your product picture → Add a script or voice over → Choose voice and other specifications like format, motion, models, BGM, caption styles, etc.

…and your creative is ready in seconds; here are mine (posted the videos on X):

What I like in AITuber:

• You can choose among multiple models (helps if you’re picky like me)

• Ready made templates to choose from

• Connect MCP and you can work from Claude. Connect Meta Ads MCP as well and you have a powerhouse ad creation expert if you feed the right references.

• You can add your own scripts or AITuber can generate scripts for you

• If you run faceless channels, all the steps I mentioned can run on autopilot

7. Once the creative is ready, I sometimes use Instagram’s Edits app, to add fonts native to IG reels, so nothing feels out of place.

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Marketing resources shared in our community

• You must do all you can to improve website conversion rates to turn visitors into leads. This case study about from HubSpot explains how gated content increased daily leads by 79%.

• Creator economy consultant, Lindsey Gamble explains how to partner with creators and why you shouldn’t be handing them scripts. Plumber example is kinda cool.

• In the last 6 years, I have had the privilege of working with top class founders, marketers, and managers. Here are my observations of common qualities of high agency professions.

• Here is a library with 450+ viral launch videos on X/Twitter. If you are a marketer at a product/saas company, this is your great source of inspiration and reverse engineering.

• Speaking of inspiration and library, I found another resource with 1700+ ad/billboard inspirations.

• How the Head of Growth at Valley and my friend, Shubh, built an AI system that adds $40k/m in new MRR.

• Here is how Krista Letz from SpaceXAI uses Grok Bot for enterprise GTM plus some tips on how to use Grok Bot.

• If you don’t consider yourself an expert in funnels and want to get 1% better at it, this video will helps to get your understanding a little deeper. Covers the basics + different types of funnels.

Join 30+ Marketers! I’m curating a group of high agency marketers to talk about content, growth, and AI. We are open to all today, but will turn invite-only before Q4 2026.

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Personal Notes

I took up a challenge to make 100 IG reels before December. I gave my friend 15k INR and I only get it back if I complete the challenge.

So wish me luck? I’m here on IG.